Chun Lian Reimagined
字舞新春
Chun Lian Reimagined 字舞新春
Contemporary typographic exhibition blending print and augmented reality
Chun Lian Reimagined explores the evolution of cultural heritage through typography, materiality, and augmented reality. Created for Typeforce 13, Chicago’s premier typography exhibition, this project reinterprets Chun Lian (春联)—traditional Spring Festival couplets—by merging classical calligraphy with contemporary design.
Through WebAR integration, viewers can scan the artwork to unlock animated interactions that bridge static print with digital motion, challenging the boundaries of typographic storytelling. By activating heritage rather than archiving it, this work reflects my ongoing design practice of engaging with language, semiotics, and interactive media, rethinking how tradition lives in contemporary spaces.
Watch a recap of the entire experience here
Featured at Chinatown.js and AIGA NY Warm Ups
YEAR: 2025
ROLE: Print/AR Designer, Exhibitor
EXHIBITION: Typeforce13 Chicago
Co-Prosperity Chicago, 3219-21 S Morgan St, Chicago, IL 60608
MEDIUM: Satin polyester film 15” x 60”
Mohawk Loop Antique Vellum Milkweed 15”x15”
SKILLS: Art Direction, Typography, AR Interaction
Final Chun Lian scroll design
Chun Lian exhibition placard
AR interaction and animation triggered by the scrolls
Square Chun Lians displayed above the scrolls
Typeforce13 Opening Night, photos by Tom Krawczyk
Planning and preparation for Typeforce13 exhibition
I spoke about Chun Lian: Reimagined at AIGA NY Warm Ups!