Peace of Mind Hong Kong

Brand identity for a city-wide youth mental health organisation

Founded and led Peace of Mind Hong Kong, a youth mental health advocacy group of 15+ members with the mission of destigmatising, educating and implementing support projects for increasing mental health visibility amongst the youth in Hong Kong. I also acted as a liaison for partnerships with Hong Kong mental health charities, managed logistics, communication and content design, establishing a coherent brand identity and design system for future students.

Spoke at 2020 HK Mental Health Conference Youth Summit with 300+ attendees; organised and designed all materials for school mental health initiatives eg. annual Mental Health Awareness Week.

YEAR: 2020-2022

ROLE: Co-founder and lead designer

SKILLS: Branding, Social Media, Design for Social Impact

PRESS: This Hong Kong Life Podcast: POM Interview

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Typeface + font pairings
Designs during my leadership
Current designs

  • Implemented an Instagram design system that represented the brand cohesively with it’s internet presence

  • Scheduled and developed social media strategy for growth inside and outside the school community

  • Led a team of designers to create graphics, illustrations, posters, videos to increase reach
Website interaction design