Brand identity for community-centred popup dining collective

Honeypoi is a food pop-up collective dedicated to creating meaningful connections through the shared experience of dining together. Their pop-up dining events aims to bring people together in a warm, welcoming environment where they can enjoy thoughtfully curated dishes in a relaxed and inviting setting. They have previously hosted dining events for over 70+ people.

I was approached to do a comprehensive brand identity redesign for Honeypoi, creating new logos, assets, and overall design guidelines. Inspired by the warmth and energy of their collective ethos, my redesign included a mascot that is integrated within their brand system, along with multiple logo variations for different digital and print use cases.