End-to-end design system for beauty initiative sparking social change

Beauty Access is an initiative created to lower the barrier of entry through education, resources, and community. As Visual Director, I led the full development of its brand identity, digital ecosystem, and experiential design—crafting a visual language that balances editorial clarity with community warmth.

I also led the creative visual direction and execution of Beauty Access Café: Donation Drive, a community donation drive sponsored by Haus Labs by Lady Gaga in support of The Lower East Side Girls Club. My involvement in Beauty Access reflects my ongoing commitment to using design as a vehicle for equity, building platforms that bring people together through aesthetics, intention, and access.